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Home Décor & Accessories
Candle holders, lanterns, vases and decorative pieces that bring artisan character into any room.
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GLOCAL STRATEGIC PARTNER
Vayu Earth
Sustainable, handmade home décor that empowers artisans and brings conscious craftsmanship into everyday living.
51.51° N
0.13° W
London · United Kingdom
ABOUT THE PARTNER
Craftsmanship with a conscience.
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Innovation · Technology · Growth
Vayu Earth brings ethically-made, artisan home décor to households across the UK, one handcrafted piece at a time.
From hand-poured candles to woven baskets and hand-carved wooden décor, every Vayu Earth product is made by skilled artisans using natural, eco-conscious materials — with each purchase supporting the communities that make them.
As GLOCAL's ethical retail partner, Vayu Earth shows what responsible, artisan-led business can look like at scale — connecting traditional craftsmanship with modern UK consumers who care where their products come from.
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Technology
Partner
Partner
THE ROLE
Proof that ethical business is good business.
Vayu Earth's role within the GLOCAL network is to demonstrate a model built on fair sourcing, artisan partnership and sustainability — showing businesses exploring new markets that ethical production and commercial success aren't in conflict.
Sustainably Made
Honestly priced, ethically sourced, artisan-crafted.
LEADERSHIP
LONDON · UK
LEADERSHIP
THE PERSON
BEHIND THE VISION
Sheth Jeebun
CEO · VAYU EARTH
Building a brand where every purchase supports the hands that made it.
Sheth Jeebun founded Vayu Earth on the belief that beautiful home décor shouldn't come at the cost of the people who make it.
By working directly with artisan communities and reinvesting in ethical sourcing, Sheth has grown Vayu Earth into a trusted name in sustainable UK retail — a model of conscious business that fits naturally within GLOCAL's wider network.
Sheth Jeebun
Chief Executive Officer
OUR CATEGORIES
Handmade goods, made to matter.
A full range of ethically-sourced home and lifestyle products, each one handcrafted by skilled artisans.
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Kitchen & Dining
Handcrafted bowls, boards, trays and serving pieces designed for everyday use and built to last.
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Home Furnishing
Handwoven rugs, cushion covers, throws and table linens that add warmth and texture to a home.
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Furniture & Storage
Hand-woven baskets, storage solutions and small furniture pieces made from natural, sustainable materials.
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Fashion & Accessories
SEO, digital marketing and online growth strategies designed to help businesses reach and engage new audiences.
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Jewellery & Bath
Handcrafted jewellery alongside natural soap bars and body care, rounding out a conscious lifestyle.
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GLOBAL CONNECTION
From artisan hands to British homes.
Vayu Earth's supply chain already spans continents, connecting artisan communities abroad with conscious consumers in the UK — the same kind of cross-border value GLOCAL builds its network around.
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GLOBAL NETWORK
ADDIS ABABA
ETHIOPIA
LONDON
UNITED KINGDOM
Showing how ethical sourcing and global craftsmanship can move together.
VAYU EARTH
Strategic Ethical Retail Partner
GLOCAL PARTNER NETWORK